Who invented Pepsi max?

Pepsi Max was developed by PepsiCo as a low-calorie alternative to regular Pepsi. It was first introduced in 1993, initially in the UK and later in other markets. The drink was formulated to provide a maximum flavor experience without the sugar, catering to health-conscious consumers. Although specific individuals are not credited with its invention, it was part of PepsiCo's broader strategy to compete in the Diet Soda market.