HOW can alliances lead to competition?

Alliances can lead to competition when member entities, initially united for mutual benefit, begin to pursue divergent interests or goals. As they collaborate, each party may develop unique strengths or market advantages, prompting them to compete against one another in overlapping areas. Additionally, external pressures or market dynamics can create rivalries, as allied parties seek to outperform each other to secure greater market share or resources. This shift from cooperation to competition can ultimately destabilize the alliance.