What is the impact of ICT on advertising?

Information and Communication Technology (ICT) has revolutionized advertising by enabling targeted marketing through data analytics and digital platforms. Advertisers can now reach specific audiences with precision, leveraging social media, search engines, and mobile apps to deliver personalized content. Additionally, ICT facilitates real-time engagement and feedback, allowing brands to adapt their strategies swiftly. Overall, it enhances the efficiency and effectiveness of advertising campaigns, driving greater ROI for businesses.