What is marketing Segmentation targeting?

Simply put, Marketing Segmentation is understanding your customer and putting them into categories or groups. In the past, marketers have used Demographic and Transactional data to segment. Once you have segmented, you can effectively target the messages delivered. The challenge has been the limitations on how many variations in a message can be effectively sent. In print media this is typically very few (but increasing).

The number of message variables is practically infinite in Digital Marketing, which delivers both a new opportunity and challenge - to go beyond demographic, transactional and even psycographic data in segmentation. There are some interesting ideas here that relate to Social Media...