What is extensive problem solving?

Extensive problem solving refers to a decision-making process where consumers engage in a thorough and detailed evaluation of options before making a choice. This typically occurs when they face a complex or high-involvement purchase, such as a car or a house, requiring significant time and effort to assess various factors like features, price, and brand reputation. Unlike routine or limited problem solving, extensive problem solving involves gathering extensive information and considering multiple alternatives to arrive at a well-informed decision.