What is a gap in fmcg?

In the context of Fast-Moving Consumer Goods (FMCG), a "gap" refers to a discrepancy or unmet need in the market that can be exploited for growth or innovation. This could involve identifying a lack of product variety, underserved consumer segments, or deficiencies in distribution channels. Businesses that recognize and address these gaps can gain a competitive advantage and enhance customer satisfaction. Ultimately, filling these gaps can lead to increased sales and market share.