The "Spinner" belt's design, which featured a gold and diamond bling-bling style reflecting Cena's hip hop character at the time, became the WWE Championship's primary design from April 11, 2005, to February 18, 2013. The physical belt itself originally indicated the brand it was designated to. When it was first introduced, it featured a unique side plate design that read "SmackDown", though it was then replaced with one that read "Mon-Nite Raw" when John Cena was drafted to the RAW brand. When the title once again became SmackDown's primary championship after Triple H was drafted to the brand in 2008, the RAW plate was replaced with a second "WWE Champion" side plate. Edge had originally designed an entirely different custom belt than the "Rated R Spinner" design he used for his second reign, however the plans were scrapped due to time constraints.
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