What promotional mix strategy directs marketing efforts toward final consumers?

The promotional mix strategy that directs marketing efforts toward final consumers is known as "pull strategy." This approach encourages consumers to seek out a product or service by creating demand through advertising, sales promotions, and social media engagement. By appealing directly to consumers, companies aim to stimulate interest and drive purchases at the retail level, effectively "pulling" the product through the distribution channels. This contrasts with a "push strategy," which focuses on promoting products to retailers or wholesalers to encourage them to stock and sell the product.