What type of business did anita roddick do?

The late Dame Anita Roddick started The Body Shop with her husband which became a national and then international chain of shops stocking body care products. The products were based on locally sourced, natural ingredients which were sustainable, not tested on animals and from renewable sources which would benefit the local growers/producers and help local communities to prosper. With high ethical standards and a reputation for finding new products in remote places, like the Amazon, her efforts were rewarded with an honour form the Queen. The brand still exists and seems to prosper.