Why did max factor create makeup?

Max Factor started out with a perfume shop in Poland, where he made the things he sold. He eventually wound up in America, and finally in Los Angeles when movies first started to be made. He sold theatrical makeup out there, but when movies started to be made he found out the greasepaint you wore on stage didn't look good in movies...so he worked hard and invented makeup that would work in a film.

Eventually he became the biggest supplier of theatrical makeup. He sold it to everyday women by advertising that "any girl can look like a movie star by wearing Max Factor make-up."