Because Western society, through TV and magazines, tells girls that "you can never be too thin"; and because because girls who want to attract boys believe being skinny makes them more attractive.
Even though girls seek the attention of boys, they tend to value the approval of other girls more than that of boys. After all, boys rarely find very thin girls attractive; but girls continue to try to lose weight!
Ideals of feminine beauty vary from place to place and from time to time. In Africa, a more rounded figure is deemed attractive. Centuries ago, a "full figure" was deemed attractive because it signified that you were rich enough to have plenty to eat.
Of course, both obesity and anorexia are dangerous body states; and all people, boys, girls, men & women should try to eat healthily and in moderation, and to do enough exercise to stay fit.
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