Can two companies continue to operate separately under their same name after a merger?

Yes, two companies can continue to operate separately under their same name after a merger, a scenario known as a "merger of equals" or when one company retains its identity while the other is absorbed. However, this is often subject to branding strategies and regulatory approval. The companies may choose to maintain separate identities to leverage brand loyalty or customer recognition, but they may also eventually integrate under a single name for efficiency and cohesion. Ultimately, the decision depends on the strategic goals of the merged entity.