Because we all have different caloric needs the exact "daily value" is different for each of us as well. Most labels estimate the daily value of a vitamin or mineral based on the average daily caloric intake of 2000 calories. Since caloric needs vary from person to person the amount of calories a person consumes may be more or less than 2000 calories and in turn the "daily value" may be more or less than what is estimated on the product label.
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