Why would nike take a chance on Michael Jordan?

Nike took a chance on Michael Jordan because they recognized his exceptional talent and potential to elevate the brand's visibility in the Basketball market. At the time, Nike was not the dominant player in basketball footwear, and partnering with a rising star like Jordan offered a unique opportunity to tap into a new audience. Additionally, Jordan's competitive spirit and charisma aligned perfectly with Nike's brand image, ultimately leading to the creation of the iconic Air Jordan line, which revolutionized athletic marketing and became a cultural phenomenon.