How do you introduce a product in tv program?

How do you introduce a product in a* tv program?

Usually a presentation has an attention getter, a demonstration of value, and a call to action.

Attention getter: Something that pops, it attracts the consumer's attention and should demonstrate a value of the product.

Demonstration of value: Why the product is important, what need it fulfills, and why the viewer should care.

Call to action: Something to make the viewer actually buy the product. Example: "Call now and we will throw in a second XYZ for no additional charge. Inventory is limited so call now!"