The proliferation of suburban shopping malls has been known to draw customers away from urban or neighborhood shopping districts and put small stores out of business. However, in order to survive and thrive, small business owners need to learn how to adapt to changes in the marketplace. In some cases, that could mean relocating their store or service business to a shopping mall where all the traffic is. Another strategy would be to offer more competitive prices, specialty products, free coffee and donuts, daily specials, delivery services, guarantees of satisfaction, live entertainment, personal attention, or other advantages that aren't available at the mall.
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