is quality of certain media a factor to decide on the type of media to use?

Yes, the quality of certain media is a crucial factor in deciding which media to use. High-quality media can enhance engagement and effectively convey messages, leading to better audience retention and comprehension. Conversely, lower-quality media might detract from the intended message and undermine credibility. Ultimately, the choice of media should align with the goals of the communication and the preferences of the target audience.