Why was Lester Maddox elected governor?

Lester Maddox was elected governor of Georgia in 1966, largely due to his strong stance on states' rights and his opposition to desegregation during the Civil Rights Movement. His appeal to white voters who felt threatened by social change resonated during a time of significant political and social upheaval. Maddox's populist approach and promise to uphold traditional values helped him secure support, despite his controversial views. His election reflected the broader tensions and divisions present in American society at the time.