Why are loyalty programs unfair?

Loyalty programs can be seen as unfair because they often favor frequent customers over occasional shoppers, creating a barrier for those who may not have the means or time to engage consistently. Additionally, the rewards can be structured in ways that make it difficult to redeem points or achieve benefits, leading to frustration among consumers. Furthermore, these programs can inadvertently disadvantage new customers who lack the history required to earn rewards, perpetuating a cycle that benefits long-term patrons at the expense of others.