Why is it called buzz?

The term "buzz" often refers to a sense of excitement or a lively atmosphere, typically generated by conversation or anticipation around a particular topic, event, or product. It evokes imagery of bees buzzing around, symbolizing activity and energy. In marketing and social media, "buzz" describes the Word-of-mouth and online chatter that creates interest and engagement. Ultimately, it's about generating a vibrant, contagious enthusiasm that draws attention.