Who or what are the gods of the market place in the gods of the copybook headings?

In Rudyard Kipling's poem "The Gods of the Copybook Headings," the "gods of the marketplace" symbolize the forces of commerce and materialism that prioritize profit and economic gain over moral values and wisdom. They represent a shallow, opportunistic approach to life, often leading to societal decay. In contrast, the "copybook headings" embody timeless truths and moral lessons that are often ignored in pursuit of wealth. Ultimately, the poem warns that neglecting these fundamental truths in favor of market-driven ideals can lead to negative consequences.