Why consumerism hit the 1980s?

Consumerism surged in the 1980s due to a combination of economic growth, rising disposable incomes, and a shift towards individualism. The decade saw a boom in credit availability, allowing consumers to spend more freely and invest in luxury goods and services. Additionally, the influence of media and advertising promoted a culture that celebrated material wealth and personal success, further driving consumer behavior. This era marked a significant shift in societal values, prioritizing consumption as a means of self-expression and fulfillment.