Why did nabisco discontinued tib-bits?

Nabisco discontinued Tib-Bits primarily due to changing consumer preferences and market trends that favored healthier snack options. As the demand for lower-calorie and more wholesome snacks grew, products like Tib-Bits, which were seen as less health-conscious, fell out of favor. Additionally, the competitive snack market required companies to focus on their most popular and profitable items, leading to the discontinuation of less successful products.