What are steps taken to protect us from counterfeiting?

To combat counterfeiting, various measures are implemented, including the use of advanced technologies such as holograms, RFID tags, and digital watermarks to authenticate products. Governments enforce stricter regulations and penalties for counterfeiters, while businesses adopt comprehensive supply chain management and track-and-trace systems. Public awareness campaigns educate consumers about recognizing genuine products. Additionally, international cooperation among law enforcement agencies helps to dismantle counterfeiting networks globally.