When a well-established firm has developed a new product as part of its growth strategy it may be required to find new retailers to carry the new product One of the critical factors in choosing new?

retailers is alignment with the brand's target market and values. The chosen retailers should have a strong customer base that matches the product's Demographics to ensure effective marketing and sales. Additionally, factors such as the retailer's distribution capabilities, reputation, and market reach are essential to maximize visibility and accessibility. Finally, establishing a good partnership with retailers can enhance promotional efforts and drive overall product success.