What is channel strategy?

Channel strategy refers to the plan and approach a company uses to deliver its products or services to customers through various distribution channels. This includes selecting the right mix of channels, such as direct sales, retail, e-commerce, and partnerships, to maximize reach and efficiency. A well-defined channel strategy aims to enhance customer experience, optimize costs, and achieve competitive advantage in the market. Ultimately, it aligns with the overall business objectives and targets specific customer segments effectively.