Why is feedback not immediate in mass communication?

Feedback in Mass Communication is often not immediate due to the one-to-many nature of the medium, where a single message is broadcast to a large audience simultaneously. This creates a time lag in responses, as audiences may take time to process the information before reacting. Additionally, the channels used for mass communication, such as television or newspapers, typically do not facilitate real-time interaction, unlike social media or direct communication methods. As a result, feedback is often collected later through surveys, ratings, or audience metrics.