Advantages and disadvantages of the different consumers promotions?

The advantages of promotions usually end with more sales. It is the value of these sales to the business that can be the disadvantage. Not only does a promotion cost money to promote, but usually the promotion consists of a price reduction which means less capital for the company altogether. A promotion must always and foremost consist of a strong branding strategy to help reinforce the brand for future consumption and not just for thrift shoppers.