What is a qualitative analysis and a quantitative analysis?

Qualitative analysis focuses on understanding the characteristics, qualities, and underlying themes of a subject through non-numerical data, such as interviews, observations, and open-ended surveys. It aims to provide insights into motivations, opinions, and experiences. In contrast, quantitative analysis involves the use of numerical data and statistical methods to quantify variables and identify patterns, relationships, or trends, allowing for objective measurement and comparison. Both approaches complement each other in research by providing a comprehensive understanding of complex issues.