How do you market Life Insurance using Facebook?

You are to cleverly use the platform to market life insurance products. First of all, you are to highlight your bio-data viz., how long you are associated with life insurance business, name of your insurance company, your stature and so on. At the second stage, the products of various age groups that your insurance co. are having should be properly shown. When number of prospects have grown, do make personal contacts over phone or visits, for the deals to materialise.