Who started Ruff Ryders?

Inspired by his deep musical roots, Dean and his brother, Darrin, founded Ruff Ryders Entertaiment in 1988. From its Yonkers, N.Y. headquarters, the record label went on to launch the careers of DMX, Swizz Beatz, Eve, Jadakiss, Styles P and others, reaching its height in the late 1990s.