What was the study on Context cues in psychology?

A context cue is something that cues an onlooker in to how something should be viewed. For example, if someone talked at length about rabbits and Watership Down and how a friend of theirs has two pet bunnies, and then asked you to write the Word "hare," you would spell it like that, h-a-r-e. However, if someone told a story about a trip to the salon, and how their friend got highlights and layers, and how they really need a new brush, and then asked you to write the Word "hair," you would spell it h-a-i-r.