Who are stakeholders and why should managers be concerned about managing the relationship with them?

Stakeholders are individuals or groups that have an interest in the outcomes of a business, including employees, customers, suppliers, investors, and the community. Managers should be concerned about managing relationships with stakeholders because their support and satisfaction can significantly influence the organization's success, reputation, and sustainability. Effective stakeholder management helps in aligning expectations, fostering trust, and mitigating potential conflicts, ultimately leading to better decision-making and long-term value creation.