How must people and corporation behave in a free enterprise system in order for it to function effectively?

In a free enterprise system, individuals and corporations must act with integrity and accountability, adhering to ethical practices and laws that govern market behavior. They should foster competition and innovation while respecting consumer rights and preferences. Additionally, transparency in transactions and a commitment to social responsibility are essential for building trust and ensuring sustainable economic growth. Ultimately, collaboration and fair play among all market participants are crucial for the system's overall effectiveness.