Building relationships (keep it business) with customers goes back to the 'mom and pop stores' where people smiled; were trustworthy and went on a hand shake and sometimes gave credit to their good customers. However, in these modern times business is done different and relationships with average customers is almost a thing of the past, but the smart people with a business will give the same service; honesty; best prices available; best advice depending on what business you are in to attract those average customers back and not just cater to the higher clientele. When the big money slips through a business or the business slows down regarding high paying customers it is the average customers that often keep the business afloat.