What are the 8 p of tourism marketing?

The critical components that determine the demand for a business or destination product are collectively known as the marketing mix. Several different marketing structures have been proposed, a popular one being the 8P model (Morrison 2002), which include the following;

place, product, promotion, price, packaging, people, partnerships and programming

Source:Weaver, L & Lawton D, 2006, Tourism Management, John Wiley & Sons Australia, Ltd, Queensland