What effect did the world trade organization introducing a standardized shipping container have on international trade?

The introduction of standardized shipping containers by the World Trade Organization revolutionized international trade by significantly reducing shipping costs and transit times. This standardization allowed for more efficient loading and unloading of cargo, facilitating greater volume and frequency of shipments. As a result, businesses could expand their markets globally, leading to increased trade flows and economic growth. Overall, it streamlined logistics and contributed to the globalization of supply chains.