Why so many Dollar General stores?

Dollar General stores have proliferated due to their focus on affordability and convenience, catering to low- and middle-income consumers in rural and suburban areas. Their business model emphasizes smaller store formats, enabling them to open in locations where larger retailers might not find it viable. Additionally, their broad range of products, including groceries, household items, and seasonal goods, attracts a diverse customer base. This strategy has allowed them to capture significant market share while maintaining a low-cost structure.