Why did some European rulers embrace englightenment ideas?

Some European rulers embraced Enlightenment ideas as a way to gain popular support and legitimacy among their people, as these ideas promoted concepts such as individual rights and reason. They also saw the potential benefits of implementing Enlightenment principles, such as promoting education and scientific progress, which could lead to increased power and prosperity for their countries. Lastly, embracing Enlightenment ideas allowed rulers to modernize their governments and institutions, which could help strengthen their rule and make their countries more competitive in the changing world.