Who does media influence?

In whatever form as soon to be described, the media influences people. In the past, there was basically one "media" that being newspapers, or even perhaps books might have been considered as media. Today we have "media" such as radio, TV, & the internet in addition to newspapers. These forms of media have a degree of influence, or try to, on how people think, will watch on TV, and whom to vote for.

The news media can be found to try to directly influence peoples' minds by the news they present or news they leave out. TV, internet, newspapers, and radio run commercials on products & services to buy. They try to influence consumers.

There are more examples that can be mentioned here, however, I tried to cover most of them.