How do you get a Virtual Bear on build-a-bearvill?

To register your furry friend online, go to the Build-A-Bear Workshop store in Town Square and click on Champ, the bear standing behind the counter.

Click on 'Bring furry friends to life online?', 'I have a birth certificate that has an Animal ID and Key Code for my Furry Friend', and enter the Animal ID and Key Code found on your furry friend's birth certificate.