What are some things that influence the publics perception of the candidates?

Public perception of candidates is influenced by a variety of factors, including media coverage, public debates, and campaign advertisements, which shape narratives and highlight strengths or weaknesses. Personal characteristics, such as charisma, integrity, and relatability, also play a crucial role. Additionally, social media and public endorsements can sway opinions, while past actions and policy positions inform voters' perceptions of a candidate's competence and trustworthiness. Lastly, the broader political climate and economic conditions can further impact how candidates are viewed by the electorate.