What are controllable and uncontrollable factors in International business environment?

Controllable factors in the international business environment include elements such as marketing strategies, pricing policies, and product features that a company can directly influence. In contrast, uncontrollable factors encompass external conditions like political stability, economic trends, cultural differences, and legal regulations in different countries, which businesses cannot change but must adapt to. Understanding the interplay between these factors is crucial for developing effective international business strategies. Companies must leverage their controllable factors while navigating the challenges posed by uncontrollable factors.