As the owner of a Saturn automobile delearship what kind of marketing strategy would you use to target working women?

I would probably focus on a creative direct mail advertising campaign along with a cross promotional effort offering free Starbucks coffee or Breakfasts. Of course it doesn't have to be that, I am just saying that finding what products the working woman uses most may very well be the way to better grab their attention towards your cars when advertising to them.

First evaluate your product and find aspects to that product that would be most appealing to your market (women). Use that aspect to create an appealing advertisement. A direct mail strategy would do best in your campaign I believe with free gift cards.