What is the difference between desk research and market research?

Desk research involves gathering and analyzing existing information from secondary sources, such as reports, academic papers, and online resources, to gain insights on a topic. In contrast, market research focuses specifically on understanding consumer behavior, preferences, and market trends, often employing primary research methods like surveys, interviews, and focus groups. While desk research provides a foundation of knowledge, market research aims to collect specific data that can guide business decisions and strategies. Both methods are complementary but serve different purposes in the research process.