What is importance of intermediaries to the manufacturer?

Intermediaries play a crucial role for manufacturers by facilitating the distribution of products to a wider market. They help in managing logistics, reducing transportation costs, and providing access to established retail networks, which can enhance the manufacturer's reach and visibility. Additionally, intermediaries often provide valuable market insights and customer feedback, enabling manufacturers to adapt their products and strategies effectively. Overall, they enable manufacturers to focus on production while ensuring efficient product delivery to consumers.