What is the market share of Adidas?

As of 2023, Adidas holds approximately 7-8% of the global athletic footwear and apparel market. This positions it as one of the leading brands, although it trails behind Nike, which has a significantly larger share. The company's market presence varies by region and product category, with strong performance in Europe and growing recognition in North America and Asia. For the most accurate and up-to-date figures, consulting recent market analysis reports is recommended.