Who was the first company to use Santa Claus in a advertisement?

The Coca-Cola Company began its Christmas advertising in the 1920s

Above is incorrect:

according to Coca-cola they begin using Santa in 1931 But Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its Ginger Ale in 1923, after first using him to sell mineral water in 1915.

I am not sure who was the first company.