The Pontiac Aztek was discontinued primarily due to poor sales and negative consumer perception. Launched in 2000, its unconventional design and marketing struggles failed to attract a significant customer base, leading to criticism and a lack of interest. By 2005, General Motors decided to phase out the Pontiac brand altogether, which included the Aztek, as part of a broader restructuring effort. Ultimately, the Aztek's legacy became a cautionary tale about design choices in the automotive industry.
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