People who invest in companies with a business model and social mission that they support are engaged in which?

When people invest in companies that have a business model and a social mission they believe in, it's called impact investing or socially responsible investing (SRI). It means they want their investments to make a positive impact on society or the environment, not just earn money. They choose companies that have goals like sustainability, renewable energy, or social justice. Impact investing and SRI let investors support causes they care about while still making money.